We bring humanity and sustainability to the production of the world’s leading protein source

Our Solution

Marching the poultry industry to the next millennia

NRS Poultry Sustainability & Transformation is a science-based company that, using innovative genome and engineering technologies, offers a platform of fully-integrated, complementary solutions designed to address major challenges in the poultry industry.

NRS Poultry Sustainability & Transformation is a subsidiary of IMPACT NRS which creates and develops scientific breakthroughs to tackle persistent global challenges in health, food production and agriculture. Impact NRS scientists and researchers work collaboratively with leading centers of excellence around the world, including in a joint venture with the Agriculture Research Organization (ARO) – the Ministry of agriculture of the State of Israel.

NRS Poultry Leadership

Sam Salman

Sam Salman

Chairman, Co-Founder

Sam is co-founder of NRS-Poultry and is the company’s Chairman and Chief Executive Officer. A physics scholar who has dedicated his professional career to develop and manage complex systems innovations.

Eli Mor

CEO & Co-Founder

Seasoned senior executive across the world of Corporate and start-up, vast experience in finance, capital raising and business development, including Venture partner at EfA Technologies, BioHarvest, Explay and Terayon.

Dr. Yuval Cinnamon, Ph.D.

Founder, CSO

Principal investigator and research group leader at the Agricultural Research Organization, The Volcani institute. Expert in embryology, molecular biology, genetics and poultry.

Yaarit Wainberg, Ph.D., MBA

Chief Technology and Strategic Alliances

Scientist and a biotechnology expert, specializing in Life science, Biotech, Ag-tech and expertise in the field of plant biology. More than 15 years of experience in molecular & genetic research at the academy and as an R&D researcher and director of R&D in the Biotech industry in both large and start-up technology corporates.

Keren Nir

Keren Nir

VP Biz Dev

Holding Master’s degree in Business administration, expert in business mediation, strategy and firms analysis. Holding a Master's degree in law, professional in business contract policies in favor of precise legal agreements, and agreements negotiator.

Dr. Eytan Meisels

VP Regulatory Affairs

Expert in global Regulatory Affairs with experience in Medical Device R&D and QA. Established record in world-wide regulatory strategy for innovative products. Held corporate positions in IMI, Alere and Abbott.

Eli Avraham


Vast experience in accounting, finance, tax and legal, including senior finance roles at MOST Software Technologies, Terayon and SPL Software.

Avital Barlev


Experienced Vice President Quality Assurance with a demonstrated history of establishing and maintaining effective and efficient quality systems in highly regulated markets. Track record in teams building under fast growing business operations.
Holds a Bachelor degree in Biotechnology

Dr. Yuval Eshdat, Ph.D., MBA

Dr. Yuval Eshdat, Ph.D.

Senior Scientific Advisor

Dr. Yuval Eshdat Ph.D, joined Impact NRS, Israel, at its formation to serve as Chairman of Scientific Advisory and Policy Board. The retired Chief Scientist of the Ministry of Agriculture and Rural Development (2007-12), serves as NRS’s expert in innovative agricultural research & development, biotechnology and bio-economy.

Sebastiano Cossia Castiglioni

Sebastiano Cossia Castiglioni

Senior Strategy Advisor

Investor for over a decade in vegan, alternative protein and plant-based sectors. Board member or advisory board member of several international animal welfare organizations. Chairman and co-founder of Natural Order Acquisition Corp. Co-founder of Planthesis.

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